
As an employee in Best Buy’s Digital Imaging section one of the most frequent questions I get asked from customers is “What’s the difference between a 3x and a 4x optical zoom?” or something to that effect. I thought the best way to portray this would be a series of pictures. So one day, on a slow day, I asked my supervisor if I could take a camera and tripod to the back of the parking lot and aim it at the storefront. With his blessing I created a photo display of a series of eight pictures, each numbered with the amount of optical zoom used.
I edited the pictures on Photoshop and we used a television to also set up a slideshow of the pictures. This was one of the better days I had at work, not just because I got to go outside, but because I helped make a lasting impression and improvement on Best Buy’s Digital Imaging section.